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De Kuyper

For 17 years, the world’s biggest cocktail brand had left the design of its 43 products largely untouched. It was time to refresh and reorganise the range, to modernise its look, and to enhance its authority on the shelf, without losing the connection with its two core audiences – the consumer and the bartender. A new 3D revolutionary redesign resulted in a bottle with pronounced shoulders and modern, clean embossed details. To enhance the proud appearance, the logo has been cleaned up, while the label has been reduced in size and lifted.
 

- Optimized range navigation

- Modernised look, same authenticity

- Ergonomic 3D study

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Interested in working with us? Get in touch here!

AMSTERDAM - Van Hengellaan 12, 1217 AS Hilversum, The Netherlands - +31 35 621 05 51
 

LONDON - Cartils International, The Stanley Building, 7 Pancras Square, London, NIC4AG, United Kingdom +44 20 3147 4700

General emails: info@cartils.com
Sales: sales@cartils.com
Recruitment: applications@cartils.com
Press / media: press@cartils.com

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