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Balboa beer
Panamanian beer brand Balboa had built up its market share among the younger demographic. There is a constant need to retain their engagement in such fast-evolving sector. Cartils redeveloped the brand icon, injected energy and dynamism into the packaging, ensuring it stood out on the shelf and engaged with its target market.
- Strengthened icon
- Typography study and uplift
- Refreshed colour palette
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