Celebrating 450 years of Acqua Panna, the fine-dining still-water brand entrusted CARTILS with a global packaging redesign that strengthened the communication of its Italian heritage and underlined its premium, crafted quality. Using hand-drawn illustrations of the Tuscan landscape and the signature orange colour of  the region’s soil, the new label balances visual impact with a strong provenance message.

- Hand-drawn provenance illustration
- Prominent fleur de lis brand symbol
- Eye-catching neck label