Grolsch Premium Lager

The client was keen to transform the Dutch lager brand into the most urban and creative player on the global premium market, while preserving and enhancing the Grolsch heritage. Cartils ensured its packaging would resonate internationally, successfully communicating the brand’s craftsmanship and ‘true character’ message whilst having a high shelf stand-out, no matter where in the world it was sold. Shapes have been simplified for a stronger and more modern identity. A new icon – picturing the two different hops used – has been developed to communicate their unique recipe.

Refreshed, modernised logo

Simplified brand badge

Established international coherence

“Grolsch has a rich heritage and we believe the new packaging shows off the brand’s story of quality, attention to detail and pride in standing out from the crowd. In addition, we wanted to revitalise Grolsch to increase stand-out on the beer shelf.”

Ronald van Amerongen (Global Brand Director Grolsch)