Following the successful relaunch of Wyborowa International, Pernod Ricard wanted to honour and rejuvenate the brand in its domestic market. Cartils was asked to develop a new bottle (3D) and labels (2D) for Wyborowa Poland, in order to reflect the brand’s superior positioning as Poland’s Number 1 Vodka.
The challenge? To reinterpret the brand’s unique character in a way that would feel ownable to the Polish market.
The solution? Preserving the bottle’s unique neck, combined with a straighter and sleeker body to create a premium upgrade.