Wyborowa Wodka With 600 years of heritage, Wyborowa is the first Polish Vodka to be exported. Pernod Ricard wanted to relaunch the brand globally on this premise- to bring back the pride of Poland. The challenge? To overcome the brand’s name which many English speaking markets are unable to pronounce. The solution? The ‘Wybo’ bar…
Modelo Mexico’s biggest brewery, Grupo Modelo, needed a visual identity that would establish a more immediate connection between the two brands in its portfolio – Modelo Especial and Modelo Negra. Cartils refined the existing Modelo Especial brand presentation to give it a more confident, premium look, creating a template that could be adjusted to reflect…
Balboa beer Panamanian beer brand Balboa had built up its market share among the younger demographic. There is a constant need to retain their engagement in such fast-evolving sector. Cartils redeveloped the brand icon, injected energy and dynamism into the packaging, ensuring it stood out on the shelf and engaged with its target market. Strengthened…
De Kuyper For 17 years, the world’s biggest cocktail brand had left the design of its 43 products largely untouched. It was time to refresh and reorganise the range, to modernise its look, and to enhance its authority on the shelf, without losing the connection with its two core audiences – the consumer and the…
Choya Umeshu Choya Umeshu is a well-established fruit liqueur in Japan, but it needed a rejuvenated brand identity and coherent product portfolio in order to appeal to Western markets. Cartils elevated the logo, modernised the label, and updated the fruit illustration to create more appetising flavour cues. Red pictograph tabs on the cap underline the…
Grolsch Premium Lager The client was keen to transform the Dutch lager brand into the most urban and creative player on the global premium market, while preserving and enhancing the Grolsch heritage. Cartils ensured its packaging would resonate internationally, successfully communicating the brand’s craftsmanship and ‘true character’ message whilst having a high shelf stand-out, no…
Harry Brompton’s Launched in 2013, London’s first premium alcoholic iced tea entered the market as a completely new product in an all-but untapped sector. Cartils employed its extensive knowledge in storytelling to build a brand universe from scratch – encompassing naming, packaging design, brand story, corporate identity and tone of voice. Storytelling To communicate…
Licor 43 Exported to more than 60 countries, Spanish brand Licor 43 is one of the world’s fastest-growing premium liqueurs. With the aim of sustaining its rapid growth and doubling its sales volume, Cartils implemented a design evolution for its identity and packaging that balanced Licor 43’s heritage with its premium contemporary positioning, and boosted…
Villa Massa Sold in 46 countries, Villa Massa is the world’s number 1 premium Limoncello, still owned by the founding family. To improve its presence in the international premium liquor sector, Cartils was asked to upgrade the overall brand image whilst staying true to its traditional recipe and family origins. Improved portfolio navigation Increased material…
Black Sheep Coffee Leave The Herd Behind As a new entrant, Black Sheep wanted to attack the status quo in speciality coffee. The objective was to develop a lifestyle brand that translates its unconventional approach into a clear visual proposition. Cartils developed a brand identity, logo, icon, and visual environment, effectively reflecting its rebellious ethos.…
