Leisure Club Brewery Cans

The overwhelming conclusion of our 2016 trends research was that the successful brands of today have to ‘disrupt to fit in’. We took this idea, stirred it up with our love of beer, and initiated an internal craft-beer project intended to showcase some of the ways in which different design approaches can be employed to target different types of consumer. Using our storytelling toolkit, the cartils creative team generated a series of possible angles, the best of which we developed further. Each design captures the unique personality of a member of the cartils team, while also expressing a distinct design style. The result is a family of craft beers, every one unique and full of character, which represents the breadth of our design Capabilities, our market awareness, and our passion for branding. We hope you enjoy them as much as we do.