Exported to more than 60 countries, Spanish brand Licor 43 is one of the world’s fastest-growing premium liqueurs. With the aim of sustaining its rapid growth and doubling its sales volume, Cartils implemented a design evolution for its identity and packaging that balanced Licor 43’s heritage with its premium contemporary positioning, and boosted its visual impact.
Taller, higher-shouldered bottle
Enhanced premium detailing
Fluid embossings to communicate smoothness