Exported to more than 60 countries, Spanish brand Licor 43 is one of the world’s fastest-growing premium liqueurs. With the aim of sustaining its rapid growth and doubling its sales volume, Cartils implemented a design evolution for its identity and packaging that balanced Licor 43’s heritage with its premium contemporary positioning, and boosted its visual impact.
Tailored bottle design to integrate brand badge
Refreshed and enhanced premium detailing
Fluid embossings to communicate smoothness